Boosting Revenue Growth

A well-designed and implemented loyalty program can significantly boost a company's revenue. For instance, Starbucks reported that its loyalty program was a major contributor to its impressive growth, with Starbucks Rewards members accounting for 47% of the company's US sales in 2020.

This increase in revenue growth is not an isolated incident. According to a study by HelloInsights, members of loyalty programs tend to spend 12% to 18% more than non-members. This can translate into significant revenue increases for businesses that offer well-crafted loyalty programs.